While entering new markets, companies need to carefully evaluate the overall structure and the ways in which the business will be conducted in the new markets. The need and desire of home country management control over overseas operations and the demands of the market over the foreign unit and its’ staff need to be taken into account while deciding on the entry strategies.

A number of strategies and ownership structures are available to choose from starting from basic export operations to establishing branches, wholly owned subsidiaries, joint ventures, licensing arrangements, franchising arrangements.

Beta Consultants can advise on appropriate structures and strategies for entrants to new markets.